Copywriting

The fine balance of imagery and text in a website can create either an inviting or an off-putting experience for both the user and the search engine. Simply put, the text on your website can decide whether a user stays or goes, so it’s important that it’s engaging, interesting to read, and search-engine friendly. With appropriate prior research, we can generate copy that is not only clear and compelling to read, but projects a quality brand image. Good website copy also shows search engines what you’re really about, without resorting to devious keyword tactics.

Copy Formatting

Clear and concise formatting of copy can be as important as what is actually written. Paragraph spacing, headings, and text size all contribute to making copy comfortable and enjoyable to read. We use proven formatting techniques that give you a competitive edge on click-throughs to your advertising, and reduce your website’s overall bounce-rate dramatically.