<![CDATA[Neocreative Offical Blog]]> http://www.neocreative.com.au/blog/ Sat, 19 May 2012 18:56:33 +0000 Zend_Feed http://blogs.law.harvard.edu/tech/rss <![CDATA[Beer in a billboard]]> http://www.neocreative.com.au/blog/beer-in-a-billboard/ Now when it comes to creative marketing, we’ve seen a lot, but Clemenger BBDO, an Australian / New Zealand brewer, has come up with a very inventive (possibly word first) idea of brewing beer inside a billboard. Now that's what I call a good distraction!

According to their campaigns Facebook page (https://www.facebook.com/wellingtoninapint), the billboard situated at Manners Street, was created by Anderson Design, who fitted heat pads to the side of the tank, with a temperature gauge in the liquid and a thermostatic regulator, keeping the beer between 19 and 24 degrees. So not only is this a fancy, taste tantalising,  campaign, but the beer might actually taste alright at the end of it.

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]]> Fri, 27 Apr 2012 09:00:44 +0000 <![CDATA[Fonts in Use]]> http://www.neocreative.com.au/blog/fonts-in-use/ The world of typography and typographic treatment is ever-changing and ever-expanding. Typography is present as far as the eye can see, from television to websites, road signs to mobile devices, books to newspapers. It's everywhere. Inescapable. And that's the way I like it to be honest. The term "Typophile" is extremely common within design networks. I'm a self-confessed typophile, always out to discover the latest trends and constantly testing my own knowledge of typefaces. Fonts in Use is a wonderful website that aims to "catalogue and examine real-world typography". Fonts in Use is a collaborative project between Sam Berlow, Stephen Coles, and Nick Sherman. It details and offers insights into typefaces used across an extensive variety of media. I just love the concept behind this website. There have been so many times where I've seen a typeface and have been unsure of its name. So to see these typefaces utilised and examined in everyday objects is extremely impressive.

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